It’s a proven fact that social media is a must-have marketing tool for every business. It’s cost-effective, convenient and most importantly it connects you better with your potential audience. Earlier, some businesses were a bit skeptical about social media integration into their marketing strategy because they were not sure of social media ROI. However, the phase is quite passé now. If you are a new business owner and want to dive into social media marketing, you just need to be aware of these 6 essential pointers. And the rest will be taken care of by social media itself.
The 6 C’s of social media marketing:
Customer: Customers are the main factor in social media marketing, as the pivotal objective of your social media existence is to build a better connection with them. The social web has not only created an easier way to connect and interact with your customers, but also established an underpinning for better customer services and relationships.
Content: As they say, «content is the king», this is true for social media as well. In fact, content is more important than other factors because it creates awareness for your brand. It sets your brand identity and brand recall up for your customers. This is also tricky because your customers get thousands of social media content everyday. In this scenario, creating content for the sake of it will not do. Unparallel and compelling content is the key.
Context: Remember, your social media audiences are least interested in your content, unless they serve a purpose for them. So, context, here, plays a vital part. Whatever you post, make them interesting, educational and informative and at the same time, don’t make it too fancy for your business. Your audience may not like it.
For example, let’s assume you own a web development company. Your target audience would be interested to know about your products, services and how they can help them. So, posting about a trending topic, just because everyone is doing it, may not go well with your audience, if they don’t have a keen interest on it.
Consistency: If you are not consistent on social media, you are wasting your time along with your audiences’. Remember, the memory of social media users is very short-shelved. If you discontinue posting for two days, they will start forgetting you. So, keeping up the consistency is very important. If you think one Facebook post a day or one blog a week or 4 tweets a day is enough and can be handled with ease, stick to it. It would be much better than letting your customers expect something from you that you strive to or cannot deliver.
Communication: Try to interact with your audience on a daily basis on social media. After all, social media can be best utilized if used for customer communication. It will help you understand what your fans like and dislike. Moreover, in case of any negative feedback, you can handle it easily and quickly on social media.
Remember, your audiences want to get heard by you. Serve them and you will not regret.
Calculation: This comes at the end of social media marketing cycle. Always monitor and track if at all your social media marketing is working for you. Measure each post and their reach, both organic and paid. Prepare reports for different channels and evaluate them at the end of each month. This will help you figure out if you need to change your strategy.
So, these are the 6 pointers of social media marketing that you need to keep in mind. Make them a regular practice to ensure utmost success in online marketing.